Technology & Business Rundown Podcast # 52 - SaaS product value pricing & positioning for success

In this podcast Dave Erickson and his esteemed co-host Botond Seres are going to determine the value of a SasS Product with Dan Balcauski, Founder and Principal Consultant of Product Tranquility.

In 2019, Dan founded Product Tranquility, where he helps high-volume B2B SaaS CEOs refine pricing and packaging strategies for new products. A TopTal - certified Top 3% Product Management Professional, he also contributes to the Kellogg Executive Education course on Product Strategy.

For over 15 years, Dan has managed products across their life cycles, from concept to end-of-life, in industries including consumer internet, mobile, IT software, and hardware, serving companies from startups to multinational enterprises.

Before founding Product Tranquility, Dan completed a solo round-the-world expedition to 21 countries, where he engaged in life-changing volunteer work. Previously, he was Head of Product at LawnStarter, a two-sided marketplace for lawn care, and he was also a Principal Product Strategist at SolarWinds, where he helped shape growth strategies after its $4B acquisition.

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